Coyote-Rama

brevoortformspring:

Well, at least partially it’s because we spent about a decade and a half in the 80s and 90s teaching them that that’s what they should value. So in some respects, this is a case of the work of our predecessors coming back to haunt us.

In particular, Mark Gruenwald’s attempts to quantify and catalog every aspect of the Marvel Universe established a value-system that many readers of that era embraced. It’s the same thing with the notion that your old comics will be worth something monetarily—the concept was repeated and reiterated enough that it became the common wisdom, something that continued to be repeated and accepted without any regard given to how much validity it had.

Before Mark, there was continuity, but it was much, much looser, much more in the service of the stories being told. It was primarily Mark, especially as his role grew more central to the organization, that emphasized continuity for its own sake, and who tried to clarify and explain every aspect of every element within the MU—whether it benefited from that or not.

Now, this genuinely isn’t a knock on Mark, who was a friend of mine. This was one of the aspects of comics that he loved, and he followed that passion. But it did create an expectation among certain readers that simply becomes untenable the longer a stretch of time the Marvel Universe goes on for.

And ironically, I expect that had Mark lived to the present day, he’d have modified his stance (as he’d done previously in regards to certain aspects of his beliefs over time) as the conditions changed.

On another note, Alan Moore once theorized that the popularity of a shared universe like the MU among our readership was at least in part because it was a Universe in which Everything Made Sense and Was Explained—as opposed to the chaotic real world and very difficult circumstances that some of our audience grew up in. I believe there’s some merit to this train of thought as well. So, for these readers, a lapse in continuity is a grim reminder that we all live a fragile existence in a fragile world where bad things can happen for no good reason.